Executive Summary: “Strength, resiliency and hope are critical cultural characteristics that continue to be present in Native American communities across California, even when challenging circumstances abound. Stories that emphasize these protective factors underscore the message that suicide is preventable, and lives can be saved. Such positive stories are being told in California and around the country in suicide prevention programs developed by and for Native people, drawing upon their unique cultures, world views, and wellness perspectives. Social marketing and messaging materials from some of those programs are presented in this catalog—messages you may want to adapt and use to communicate with people in your community. Or, you may find inspiration for your own approach. Topics and strength-based principles highlighted in the document include hope, resilience, culture, helping, trust, and warning signs, among others.”